With the shifting market and increasing competition, it’s getting harder than ever to stand out. And that’s a good thing, because it means you need skilled recruiters at every level of your organization to find the best talent for the job. But not everyone will be attracted to your startup culture, which is why so many new companies are looking for ways to make themselves stand out from the pack. The good news? No matter what sector or industry you work in, there are roles available that would suit almost any startup. Here’s how top startups are hiring for each role.
Growth hackers are responsible for implementing growth strategies, which can include everything from email marketing to growth ops on social media. You’ll need to have a keen understanding of your audience and their needs, as well as an eye for identifying new growth opportunities, be it through partnerships, product features, or tactics outside your core expertise. In order to do this, you’ll need to have a thorough understanding of marketing channels and a willingness to experiment with new tactics.
Engineers are a startup’s backbone, and they play a key role in every aspect of the business. Whether you’re creating custom software to manage inventory or keeping the entire system up and running smoothly, you’ll be expected to be a self-starter who can work through the night if need be. You’ll need to be able to think creatively, too, and be comfortable with ambiguity. You’ll also need to be comfortable with ambiguity, as you’ll be expected to work across different departments – and even roles within a single one – in order to solve complex problems.
Marketing and sales might be top of mind for startups, but they don’t always have the in-house talent to handle it all. That’s where marketing managers and analysts come in – they’re hired to handle specific tasks within marketing, like writing articles, or managing social media. You’ll need to be comfortable writing in a range of styles, from long-form essays to short, snappy blog posts. You’ll also need to have a solid understanding of the various channels your company uses, as well as an eye for identifying where your company could use improvement.
Data analysis is often a core part of growth and marketing strategy, but startups might not have the in-house expertise to make it happen. That’s where data analysts come in – you’ll be tasked with sifting through data sets, evaluating the data, and making sense of it all. You’ll need to be comfortable with looking at large amounts of data, being able to create Excel and/or SPSS graphs, and being able to create infographics from your data sets.
When it comes to consumer-facing products, the first thing users see is the design. Ux/ui designers take this one step further, ensuring your product’s user interface and design are as intuitive and easy to use as possible. This is a crucial role, as it’s what will make or break your product – if people aren’t able to get their heads around using your software or website, there’s no point in doing anything else. You’ll need to have a solid understanding of design and user experience principles, as well as a solid grasp of the software and hardware you’ll be using to build your product.
As a co-founder, you’ll be expected to wear many hats – from marketing to product management to fundraising. That’s not an easy task, but it’s essential for startups to grow and succeed. You’ll need to be an effective leader with a calm, confident demeanor. That said, you’ll also need to be an effective delegator, as there’s no way you can manage everything yourself.
Finding the right people for your startup can be hard, but it doesn’t have to be. With the right tools, you can find the perfect candidates to join your team. Start your search by using these best startup hiring practices, and you’ll be well on your way to hiring top talent.