Jobs explained: Marketing Coordinator

What is the Marketing Coordinator role?

The Marketing Coordinator is responsible for managing the marketing strategy for the studio, including the creation of assets such as infographics, blog posts, and presentations. The person in this role must also have a strong grasp of social media marketing, SEO, and email marketing. As a Marketing Coordinator, you’ll be integral to the marketing operation of a prominent e-learning studio. But more than just being a skilled marketing professional, you’ll be a leader and strategist, who holds herself accountable for the success of the business.

• Top Majors: Marketing, Communications, Public Relations
• Median Base Pay: $43,000

Why you’ll love working here

Competitive salary and benefits - You’ll be paid well, and you’ll receive health insurance and retirement benefits.

Flexible work hours - Work when you want to work, and take every vacation you deserve.

Co-working space - You’ll be sharing a desk with another marketing professional. This will offer you some great networking opportunities, as well as a place to brainstorm new ideas.

Growth opportunities - You’re not just a cog in the wheel of this business. You’re an important part of the team that’s growing and moving forward. A marketing coordinator has a clear line of growth from becoming a marketing manager, marketing director, VP of marketing, all the way to becoming a CMO.

Key skills required

-Strong interpersonal skills, particularly with clients.

• A thorough understanding of marketing.
• Experience in SEO and marketing automation.
• Creative problem solving skills.
• An affinity for visual design.
• Strong writing and communication skills.
• Excellent Excel skills.

Co-working Culture

You’ll be working in a co-working space with another marketing professional. This might be awkward at first, but in no time, you’ll be best friends. If you’re interested in this job, you’ve probably done some research on the company. You’ve probably even looked at the “About” page on their website. You’ve probably noticed that they’re not a normal company. Sure, they’re in the e-learning space, but they’re also on the cutting edge of technology. They’re trying out new and innovative ideas that other businesses aren’t. And as a Marketing Coordinator, you’ll have many of the same opportunities as a more traditional marketing job would offer. You’ll have the ability to work from home, as well as flex your hours as you see fit. You’ll also be able to branch out into new fields of marketing, as you learn with the studio.

Not for everyone - be prepared to be rejected

Success in marketing is not meant for the faint of heart or faint of mind. It’s a competitive field, and there are a lot of people who want to get in. As a Marketing Coordinator, you must be willing to push yourself — and your creativity — to the limit. Every marketing idea, every piece of content must be original and of the highest quality. There are very strict guidelines for what your work can be used for, and if you fail to meet those standards, your work might be rejected. If you’ve got what it takes to make it in this field, you’ll have a blast. If not, you’ll probably find something more suitable.

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