Jobs explained: Growth Marketing Manager

As a growth marketer, you will be responsible for driving quality traffic to your website so that you can convert it into leads, sales and revenue for your business. At the same time, you must also manage the entire funnel — from identifying lead sources to converting them into sales. This includes creating content that will help potential customers discover what your business has to offer and how they can take action now. What’s more, as a growth marketer, you will play an important role in hiring the right people for your team. You need to hire smart marketers who have great analytical skills and the ability to work with their team cooperatively.

What does a growth marketer do?

As a growth marketer, you will be responsible for driving quality traffic to your website so that you can convert it into leads, sales and revenue for your business. And in order to do this, you’ll use a variety of marketing channels — including paid ads, SEO, social media, email marketing, and more. Additionally, you’ll play an important role in hiring the right people for your team. You need to hire smart marketers who have great analytical skills and the ability to work with their team cooperatively. You should also look for candidates who have at least five years of experience in digital marketing or a related field.

Key skills for a growth marketer

Analytical skills - You will need to be a great analyzer of data. You will need to analyze your website’s traffic, conversion rates, and other data to improve your marketing strategies.

Collaboration - You will need to be able to work well with your team members and hire the right people for the job. You will need to find common ground so that you can work together cooperatively. Additionally, you will have to collaborate with other departments in your company, including sales, marketing, and product management.

Content development - You will need to create content that will drive traffic to your website and help potential customers discover your business. You will have to write blog posts, create videos, or create other types of content that will help your potential clients.

Paid marketing - As a growth marketer, you will use a variety of paid ads to drive traffic to your website. You will use Google ads, paid social media posts, and other paid ad channels to build your audience and source new leads. - Email marketing - As a growth marketer, you will use email marketing to source leads. You’ll create email campaigns that will help you source leads from your leads and help you find new customers.

SEO - As a growth marketer, you will use SEO techniques to help you rank better on Google and other search engines. You will use SEO techniques like keyword research and site structure creation to help you rank higher on the search results.

Other - As a growth marketer, you will also provide training to your team members and provide support to your clients. You will be responsible for helping your clients solve their problems and increasing their revenue.

What do you need in a growth marketing job?

Bachelor’s degree - You need to have a degree that will help you become a growth marketer. As a growth marketer, you will need to have excellent analytical skills, a strong knowledge of marketing channels, and be able to work with team members cooperatively.

Experience - You also need to have a lot of experience as a growth marketer. In fact, most companies will require you to have at least five years of experience as a growth marketer before you can be hired as a growth marketer.

Salary - At the same time, you’ll want to make sure that the company you’re interviewing with offers you a salary that will support your family. A lot of growth marketers say that their salary is not high. Therefore, you need to look for a job where the salary will be enough to support your family. A healthy range for this role that’s popular amongst startups will likely fall in the $80,000 to $90,000 range.

Growth - As a growth marketer, you will have the opportunity to grow in your career. This can be a great thing because you can learn a lot by working with different companies, solving problems, and finding new solutions.

How to get a growth marketing job

You can find a job as a growth marketer by networking with other marketers, looking for jobs on industry job boards, or reaching out to companies directly. When you find a company that hiring growth marketers, reach out to them to see if they’ll interview you. It’s also a good idea to research the company by reading articles written by other marketers so that you can get a better understanding of the company. At the same time, you can decide to do an in-depth market research about different companies that are hiring for growth marketers. You can find various companies that provide information about hiring for growth marketers and look for information such as company overview, hiring requirements, salary, etc.

Other growth-related jobs

Content marketer - A content marketer creates content for websites, social media pages, blogs, and other marketing channels. They make sure that the content is relevant to the target audience and will help them solve their problems.

Growth hacker - A growth hacker is responsible for finding new sources of traffic, leads, and revenue for their companies. They also create content that will help clients discover new solutions to their problems.

Growth advocate - A growth advocate is responsible for helping stakeholders — including product managers, C-level executives, sales reps, and marketers — communicate their growth strategies and plans.

Bottom line

As a growth marketer, you will be responsible for driving quality traffic to your website so that you can convert it into leads, sales and revenue for your business. Additionally, you’ll play an important role in hiring the right people for your team. You will have to have excellent analytical skills, be able to work with your team cooperatively, and have at least five years of experience in digital marketing or a related field.