Thinking about getting your marketing degree and wondering what jobs you can get afterwards? You’ll be glad to know that there are a myriad of opportunities waiting for you as you take the first step towards launching your career. The role of marketers has expanded greatly in scope and importance over the past few decades. It’s no surprise, then, that demand for marketing professionals continues to grow rapidly. Marketers have a huge impact on businesses, their products, and their bottom line. Because of this continued growth in demand, marketer jobs are some of the best jobs for graduates with a marketing degree in today’s job market. Even better: many of these jobs aren’t just confined to desk work (though there is plenty of that too). There are plenty of roles involving being outdoors and interacting directly with people on a regular basis so if connecting with other people and working in new environments sounds appealing, read on!
Marketers have a huge variety of tasks within their job description. A lot of marketing is done with the purpose of increasing brand awareness, so marketers are responsible for spreading information about their company’s products and services. Marketers work with a lot of different tools and channels like social media, content marketing, email marketing, and traditional advertising. They also research their customers and conduct surveys, collect data, and analyze it to find new trends. Marketers often work long hours and travel frequently. They’re responsible for attending conferences, training sessions, and other events where they can learn from and network with other professionals in the industry. Another important task for marketers is staying on top of the latest industry trends and research so that they can recommend changes and improvements to the company.
A digital marketing specialist is responsible for promoting a company’s products and services through online channels like blogs, websites, email, and social media. In order to reach their target audience, it’s crucial that they know what their customers are interested in and where they spend their time online. Part of this role involves creating content for these channels and writing articles, blog posts, and newsletters. Many companies that hire marketing specialists are looking for individuals with strong writing skills, so having a degree in marketing is a great way to show off your skills and make yourself more desirable to hiring managers.
Marketing research analysts collect data and information about customers, competitors, and products in order to inform strategies and business decisions. They often analyze consumer behavior and preferences using surveys, focus groups, customer interviews, and observation. Studying customers’ past behavior can help inform predictions about their future needs, so it’s another crucial part of marketing. Marketing research analysts work closely with other marketing team members and may share some of their findings at conferences with outside researchers. Marketing/Sales Manager - A marketing/sales manager oversees all marketing efforts and works closely with salespeople to create strategies that drive sales. They often manage social media accounts and websites and will oversee changes to them as needed. Sales Manager - A sales manager ensures the team is meeting its goals and closing enough sales to survive. They do this by setting up sales pitches, conducting sales calls, and working with their marketing team to create sales materials.
A marketing manager will oversee a number of marketing channels and deploy numerous marketing tactics from the top-of-the-funnel activities like video views, followers, brand awareness campaigns, and more. You’ll also likely run email marketing campaigns, conversion optimization, copywriting, and acquisition campaigns via social media marketing. A marketing manager may also work closely with a sales organization in a B2B company. Marketing managers are versatile marketers that can better be described as T-shaped marketers were they’re able to do everything but specialize in one channel or tactic very well that brings the most value to the business. For example, you run all marketing operations for a small business but have realized that Instagram ads perform the best for bringing in high valued customers. You’d have experience in all marketing aspects after just one year, but a lot of learning in within IG since it became the most impactful channel. A large component of this role will be to be flexible and adjust to trends. Trends change channels, but tactics carry over well from channel to channel.
Online advertising specialists and marketing consultants work with companies to create digital ads that drive traffic to their websites. They research their target audience, understand where they spend their time online, and then create ads that are likely to be seen by them. They may create ads for social media, email, and other online platforms. This can include working with clients to determine what images, text, and other details each ad needs. Advertising specialists will often work with other marketing team members to ensure their efforts are promoting the right products. They may even work directly with the sales team to ensure their ads are driving the correct type of traffic.
Marketing is a broad field, and there are plenty of jobs out there for graduates who want to work in marketing. Depending on your interests and skills, you can choose a specialty in any part of the marketing process. Marketing is a constantly evolving field with new trends and technologies coming out all the time. There will always be new challenges and new ways to approach problems. No two days on the job will ever be the same, so if you thrive on variety and adventure, marketing could be the perfect fit for you! Furthermore, marketers are needed in all industries and sectors, not just marketing-related businesses. This means that you can work in marketing and not be confined to a single industry or sector.
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